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About the show

BoredinaryLife started as a slow, quiet show about two people, one couch, and the small art of doing nothing well — Kevin and Claire, mostly indoors, mostly in knitwear.

The clothes

People kept asking what they were wearing. So we made it: the actual jumpers, tees and staples from the show, built to the same never-want-to-take-it-off standard.

The philosophy

Comfort isn’t lazy, it’s a choice. Everything here is designed for staying in — soft, honest materials that get better the more you live in them.

Made slowly

Small runs, few colours, no rush. We’d rather make less of something good than more of something loud.

clothes for doing nothing ♥